The subsequent outpouring of hurt and anguish on to the streets of cities across the globe rightly forced every one of us to sit up and listen. The deplorable killing of George Floyd, in May, sent shockwaves through our society. But then came the horrific story of another victim who was also shown no mercy. Viewers tuned into the news in record numbers as reports of its merciless spread and millions of victims shook us to the core. Shortly after the pandemic took hold in the UK, we slammed into lockdown and everyday life as we knew it was upended.Ĭovid-19 dominated every headline. The thought, back in January, that 2020 was going to be a challenging year now feels like the understatement of the century.
Actions over words full#
To download a full copy of the Relevance Report, click here.Vikki Cook, Ofcom’s director, content and media policy, outlines what we are doing to improve minority ethnic representation in television. Alongside many other concerned corporations, we will once again show that actions speak louder than words. Sadly, as I put the pen down on this essay, we are already preparing for yet another vicious storm - Hurricane Irma - as she races across the Caribbean towards the Florida coast.
And we facilitated more than $4 million in customer, employee and company contributions to relief efforts, including a commitment from Oscar to personally match every dollar donated by his fellow employees - up to $1 million - to our United We Care emergency relief fund. We turned one of our hangars at the Houston airport into an operations base for FEMA.
We flew nearly 40 relief flights that carried almost 300,000 pounds of vital necessities, including food, water, medical supplies, pillows and blankets. In the immediate days that followed Harvey’s landfall, we turned our commercial airline into a humanitarian operation to deliver aid and relief to victims. As an airline, we are uniquely prepared - through our planes and sophisticated logistical capabilities - to use our wings for good when tragedy strikes. That’s precisely why over the past week, in addition to visiting Houston, Oscar and United have turned our commitment into meaningful action. But Oscar also recognized something very important - that as genuine and caring as his written messages were, his actions and those of our company would ring much louder than his words. Like many concerned leaders, Oscar has been sending heartfelt messages of concern and support for our employees, their families and everyone in Houston who had been touched by this ferocious storm. The magnitude of Harvey’s wrath stirred his heart, but at the same time, his heartache was nurtured by emotional scenes and stories of our employees coming together in heroic ways to help each other and their communities. Oscar simply wanted to be with his fellow employees and not just see Harvey’s impact for himself - but actually feel it. This trip was about being with our employees and their families who had been devastated by Hurricane Harvey. But this trip was different than the many visits he’s made since joining United as CEO two years ago.
As one of our largest hubs and a city that over 11,000 of our employees call home, this is not an uncommon journey for Oscar. It is a business imperative.Īt United Airlines, we are heeding this call to action.Īs I write this, our CEO Oscar Munoz is just returning from a trip to Houston. Global social responsibility is no longer an option. In fact, the 2017 Edelman Trust Barometer found that 75 percent believe a company can take specific actions that both increase profits and improve the economic and social conditions in the community in which it operates. People are increasingly asking business to play a leading role in not only delivering value for shareholders, but also taking purposeful action to help make the world a better place. Increasingly, every corporation bears a heavy responsibility to ensure that not only what they say - but more importantly what they do - backs up those words. But, as the guardians of reputation and the torchbearers of trust for the leaders and organizations we advise and represent, now more than ever it is important that we relentlessly ensure that we mean what we say and say what we mean (as the saying goes). Let there be no mistake - our words matter. Global Communication (MA) / Global Media (MSc)Īs communicators, the words we choose for ourselves and craft for our organizations and clients are profoundly important.
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